Feed their Imaginations


As the Summer Holidays drag on a little this August I thought it would be the perfect time to invite the amazing team at Scoop to share their tips on how to get our children reading and learning, but for pleasure. My little girl is about to start big school in September and I am keen too, to learn how to inspire her to enjoy words and books, build her imagination and challenge her. If you feel the same, then this is the feature for you. Thank you so much to the Scoop team for sharing their founding story and expertise. For this month’s #MimisFriends guest post I am excited to introduce a business which is all about learning and feeding our children’s imaginations, without resorting to more screen time.


I heard about Scoop from a parent at my daughter’s nursery who is involved in this imaginative magazine for children. If you haven’t heard of Scoop before, you need to know about their publication. With every issue they bring together a host of incredible writers and illustrators who create original fiction, articles, poetry, puzzles, comics, games, activities and more. They explore everything from punk to painting, from science to poetry, from super-natural phenomena to play writing. The magazine wants to offer children a way into ideas and subjects through the very best story-telling, design and illustration. Their goal is to educate through passion, curiosity and an utterly unique mix of styles and voices. They also publish work from children themselves, hopefully inspiring the new generation of writers, journalists, story tellers, artists and creators.


I wanted to also introduce you to the very inspiring Clementine, she is Editor-in-Chief of Scoop Magazine. She shared with me the story of how she became involved with Scoop.

clementine’s founder story ~

I launched Scoop with very little experience in how to start and run a business. My passion led me and that was centred around the idea that the pleasure of reading great stories with wonderful artwork should be made available to as many children as possible. I had a toddler when I launched Scoop and felt very strongly that I wanted her to grow up in a world where children were respected for the intelligence and imagination. And I also wanted to feel that there were strong alternatives to the screen, something children could read with their families as I loved to read with my parents as a child.

I have a background in publishing so I called on my experience there but the business side I had to learn as I went. It’s been a steep learning curve and one I have loved but I am of course still learning. Now we have a wonderful team and that makes the job a whole lot more fun. It all began about 4 years ago I was in an old newspaper library when I came across a publication called The Children's Newspaper. It was presented in the format of an adult newspaper but all the articles and features were stories chosen and written to interest children. The thing that struck me was the way it treated its' readers with respect and absolutely refrained from patronising them. Sadly after a life-span of 80 years the newspaper has closed, but I loved the concept and felt there was a place and need for it in the landscape of published content for our children. And so Scoop was born.


Scoop magazine invites the most amazing writers of both fiction and non-fiction, with fabulous illustration and design. Our mission with Scoop is to bring a marvellous and diverse collection of original stories, articles and features to curious young minds. It is all about giving children the chance to discover a love of reading and ideas for themselves.

“I knew we would hear from people asking why we thought this was a good time to publish for children in print when the rise of the screen was so prevalent. But the reality was more interesting- kids are loving reading in print and the year we launched there was an 11% rise in children's printed books and that trend continues. Children still want an alternative to the screen, pages hold a different kind of magic”.


how to encourage a love of reading at home ~

  • Have books and reading material at home

  • Be a reading role model, if they see you reading them will feel inspired to do the same

  • Reading for pleasure is key. Even if your child is reading car manuals, they have chosen that and are reading for pleasure! My daughter loves cooking so we often read recipe books together

  • Read with your child at least once a day, even when they are beyond the age of needing to be read to

  • A good way to get your child into reading is to hook them into a series chapter book. A Wonderful series to read aloud that our family have loved is the Oliver and the Seawigs series by Philip Reeve and Sarah McIntyre

  • When you are reading together encourage your child to talk about the book, the characters, how they think things might turn out, what the book makes them feel. We also try and do all the facial expressions to each other as we read

  • Take books and magazines with you so you always have something to share , eg on the train or in the doctors office. It is so easy to get out your phone but try books and see how it goes

  • Visit the local library together and let the browse so they really find the book or magazine that appeals to them

  • Go to libraries and bookshops when authors are visiting, there is nothing like meeting your hero to keep you reading. There are also loads of kids festivals going on this summer and they often have brilliant author events so try and check out one of these. The Curious Arts one in East Sussex is coming up with a brilliant programme and Scoop will be there so come and say hi!


useful links ~

Guest contributor https://scoopthemag.co.uk/

Follow Scoop in instagram https://www.instagram.com/scoopmag/

Mentioned in this piece https://curiousartsfestival.com/ & https://www.jabberworks.co.uk/oliver-and-the-seawigs/

Cover image, photo credit @fabled_kids

BookTrust is the UK's largest children's reading charity, reaching 3.4 million children across the UK with books, resources and support: https://www.booktrust.org.uk/